01 · HERO
WILSON4Q FOR THE MILITARY

One Emotional Fitness System.
Every Stage of Service.

On-device. Privacy-first. Built for the operator across Recruitment, Active Duty, and Post-Duty.

3
STAGES OF SERVICE
3
WAYS TO DEPLOY
3
NATIONS
100%
ON-DEVICE
02 · THE PROBLEM
THE EMOTIONAL SYSTEM IS UNTRAINED

The Body Has Been Optimized.
The Inner Game Has Not.

Selection. Fitness. Sleep tracking. Recovery. The military has world-class instrumentation for the body — and almost nothing for the emotional system that decides who endures, who breaks, and who survives the day the uniform comes off.

🪖
Recruitment
Emotional readiness — the variable that predicts who stays — is unmeasured.
⚙️
Active Duty
Behavioral health is escalation-only. No daily training layer for the inner game.
🚪
Post-Duty
Transition is treated as an employment problem. It is an identity emergency.
🛡️
No OS
No shared language, shared data, or privacy-safe deployment model — until now.
03 · TRI-NATION CRISIS
SYSTEMIC · NOT ANECDOTAL

224,000+ Service Members Transition Across Three Nations Every Year.

🇺🇸
United States
~200,000
ANNUAL TRANSITIONS
17.6 veteran suicides per day (2022)
🇨🇦
Canada
~8,200
ANNUAL TRANSITIONS
Only 46.1% report easy transition
🇬🇧
United Kingdom
~16,260
ANNUAL TRANSITIONS
PTSD rates doubled since 2004
Sources: VA / DOD · Statistics Canada · King's College London (2024)
04 · THREE STAGES OF SERVICE
ONE OS · EVERY STAGE

Recruitment. Active Duty. Post-Duty.

The same emotional architecture across the entire lifecycle of service. From MEPS to memorial.

01MEPS · SELECTION · ROTC
🎯
Recruitment
Where identity begins
Add the emotional fitness layer to selection. Better fit. Lower early attrition.
02GARRISON · DEPLOYMENT
⚙️
Active Duty
Where identity is tested
On-device daily training. Private mirror for the operator. Anonymized cohort view for command.
03TRANSITION · VETERAN · FAMILY
🚪
Post-Duty
Where identity is rebuilt
12-month transition program. Identity, regulation, narrative, and economic agency — together.
05 · THREE WAYS TO DEPLOY
THE OPPORTUNITY

One Platform. Three Ways to Bring It to the Force.

Each path is additive. Start where you are. Scale into the full operating system.

01
Licensed Programming
Curriculum, workshops, certifications. No technology to deploy.
02
EFI Intelligence SDK
Drop-in emotional fitness layer inside your existing military platform.
03
Full Program + Platform
Curriculum, EFI Score, AI coach, and analytics in one place.
01 → 02 → 03 · ADDITIVE
06 · 01 · LICENSED PROGRAMMING
OPPORTUNITY 01

License the Wilson4Q Curriculum.

The 4Q methodology as a licensable program for MEPS, training depots, unit resilience, transition centres, and VSOs. No platform to deploy. Real training, real workshops, real measurable change.

4Q Curriculum
Physical · Mental · Emotional · Purpose.
🎙
Programming
Workshops, certifications, command and family tracks.
🏟
Every Stage
MEPS to transition. One curriculum, deployable everywhere.
Fast to Launch
Rollout in weeks. No SDK, no app build.
07 · 02 · EFI INTELLIGENCE SDK
OPPORTUNITY 02

Embed Emotional Fitness Inside Existing Tech.

The Wilson4Q EFI SDK drops into soldier portals, issued wearables, family-support apps, and transition tools. The UX stays the same. The intelligence — and the on-device privacy — come with it.

🔌
Drop-In SDK
iOS, Android, wearable, web. No rebuild required.
📊
EFI in Your UI
The 4Q Balance Engine surfaces inside the host product.
🛡
Compliance by Architecture
HIPAA, GDPR, federal posture inherited with the SDK.
08 · 03 · FULL PROGRAM + PLATFORM
OPPORTUNITY 03 · FLAGSHIP

The Full Program and Technology — In One Place.

Curriculum, daily training, analytics, unit intelligence, and Ask Doug — the always-on AI coach voiced for operators. One application. Every stage of service.

⚡ EFT — Emotional Fitness Training
📊 4Q Analytics & EFI Score
🧠 Ask Doug — AI Coach
👥 Unit & Squad Intelligence
🎓 Command · Family · Operator Tracks
🎬 Programming & Curriculum
09 · THE INTELLIGENCE LAYER
THE ENGINE

Wilson4Q — Real-Time Emotional Fitness Intelligence.

Adapted for military-specific patterns: hypervigilance, moral injury, and command identity loss.

OPERATORS RECEIVE DAILY
  • EFI scoring & pattern recognition
  • Emotional readiness signals
  • 4-quadrant health tracking
  • Individual & unit dashboards
  • Predictive stress and purpose insights
WHY IT'S DIFFERENT
Commanders see unit-level emotional readiness without ever seeing an individual operator's private data.
The intelligence is real. The privacy is absolute.
10 · SECURITY & PRIVACY
ON-DEVICE BY DESIGN

Zero Personal Data Leaves the Device.

Wilson's AI runs on the operator's phone. Not the cloud. Compliant because the sensitive data never moves.

📱
Operator's Device
Wilson SLM runs locally. Zero raw data out.
🚫
Partner Systems
Receive anonymized cohort signals only — never identity.
☁️
Wilson Cloud
Account management + scrambled model gradients. No personal data.
⚡ No Data-Centre Risk. No central honeypot of operator data to target.
🔄 Federated Learning. Model improves from scrambled gradients — not data.
🏥 HIPAA-Safe by Architecture. Compliant by design, not by policy.
11 · THE PLATFORM
TODAY'S EFI
82
CalmFocusedResilient
7-DAY TREND · ON-DEVICE
THE PLATFORM

Not an App.
An Intelligence Layer.

🔋
On-Device SLM
30+ years of SEP research
📊
EFI Score
First measurable emotional fitness index
🧭
4Q Balance Engine
Physical · Mental · Emotional · Purpose
🛡️
EPM-Net
Proprietary pain detection
12 · MEET DARREN
WILSON4Q · DARREN
EFI
86
Physical
92
Mental
84
Emotional
81
Purpose
87
THE OPERATOR EXPERIENCE

Meet Darren.

41 · Master Sergeant, U.S. Army · 19 Years · Medical Separation

Discharged 6 months ago. Senior NCO discipline. An emotional toolkit that was never asked to handle a transition like this.

1
Day 1
Baseline on-device. Emotional: 49. Purpose: 38.
2
Week 2
Hypervigilance detected. Identity mapping recommended.
3
Month 3
Squad anchor. EFI +16 in four days.
4
Month 12
EFI 86. Leadership consultancy launched. Family reconnected.
13 · FOUR PATHWAYS
BUILT FOR WHO YOU ACTUALLY ARE

Every Transition Is Different.

One methodology. Four pathways through it.

🚪
Medically Separated
The decision wasn't yours. The transition starts mid-grief.
🪞
Career Operator
Identity built inside a chain of command. The absence removes your only reference point.
📅
Short-Service Leaver
One contract. Still life-altering — and often dismissed.
🏠
Family Reintegration
Your transition isn't just yours. It's your household's.
14 · FOUNDER — JANICE TAYLOR
THE FOUNDER

Janice Taylor — Inventor of the Science of Emotional Fitness.

Harvard scholar. 3× tech founder. Bestselling author. Honorary Captain of the Royal Canadian Navy, appointed by the Prime Minister of Canada. 30 years building the world's first measurable framework for emotional health.

30+
YRS RESEARCH
FOUNDER
5
PRO LEAGUES
$7.8T
MARKET
⚓ AN HONOUR TO SERVE
Honorary Captain · Royal Canadian Navy
A lifelong commitment to honouring the courage, sacrifice, and service of Canada's sailors and their families.
Janice Taylor — Honorary Captain, Royal Canadian Navy
Janice Taylor — RCN Uniform with Canadian Flag
Janice Taylor — Studio Portrait
15 · TEAM & ADVISORS
THE WILSON4Q TEAM

The Team Behind the Intelligence.

CORE TEAM
Janice Taylor
Janice Taylor
Founder & CEO
Kristy Kilcup
Kristy Kilcup
Chief Commercial Officer
Christina Dostie
Christina Dostie
Head of Coach Relations
Natalie Macdonald
Natalie Macdonald
Head of Sports Division
Ticia Heward
Ticia Heward
Partnerships & Strategy
Mary Walker
Mary Walker
Head of Coach Training
Joe Eviatar, MD
Joe Eviatar, MD
Chief Knowledge Officer
Yiping Kang
Yiping Kang
Research Fellow
ADVISORY COUNCIL
Pete Hassen
Pete Hassen
Advisor
Janelle Rivera
Janelle Rivera
Advisor
Paul Marobella
Paul Marobella
Advisor
Sean Hanrahan
Sean Hanrahan
Advisor
Jeff Kirchick
Jeff Kirchick
Advisor
16 · JOIN THE MISSION
JOIN THE MISSION

Deploy the System.

The last untrained system in military readiness. Let's deploy it.

Branches
Pilot across recruitment, active duty, or transition.
Integrators
Embed the EFI SDK in your military platform.
VSOs & Family Programs
License the curriculum and platform.
Government
Fund transition outcomes that work.
REQUEST A BRIEFING →